Liga MX Broadcasts Get a Boost with Genius Sports Partnership
TelevisaUnivision has partnered with technology firm Genius Sports to enhance its live coverage of Mexico’s top-flight Liga MX soccer league.
The partnership will see TelevisaUnivision utilize the AI-powered Genius Sports Moments engine to embed insights and visuals into its live broadcasts, including in-game outcomes and player milestones.
A New Era for Liga MX Broadcasts
This collaboration has unlocked a new commercial opportunity for TelevisaUnivision and LigaMX, bringing a fresh level of engagement to fans watching the league’s top teams compete.
The Genius Sports Moments engine will provide real-time data and graphics, further immersing viewers in the action on the pitch.