About Us

Olivia Brown – Content Writer

Olivia writes the match previews, betting guides, and long-form pieces that turn spreadsheet data into something worth reading. She came to Footy Guru from sports journalism with a focus on women’s football and the Championship. Her rule: if a sentence doesn’t need to be there, it goes – a standard she applies to articles but not, apparently, to her own emails. Outside work she runs half-marathons at a 3:55–4:10 per kilometre average, plays acoustic guitar, and spends more than is reasonable in independent bookshops. Supports Brighton, which she insists is a personality trait and the rest of us are starting to believe.

Benjamin Roberts – Match Analyst

Ben does the numbers behind our daily predictions and is particularly good at finding value in Central and Eastern European leagues that most tipsters ignore. He joined in 2020 with five years of football analytics behind him. Outside work he’s a keen amateur chef who reviews every restaurant he visits in a notes app that currently has 340 entries and zero published reviews. Also learning piano – has been “learning piano” for about two years now. Jazz fan. Once tipped a 2-0 home win that ended 5-1 to the away side and went very quiet in the group chat for several days.

Alex Turner – SEO Specialist

Alex is the reason you found us. He handles how the site gets discovered – search, structure, the works – and built most of the interactive tools you’ll find across the site, which started as a side project on a slow Tuesday and somehow became our most-visited pages. Goes to the cinema at least once a week, usually alone, which he says is the correct way to watch a film and everyone else thinks is just a bit sad. Has a cat named Klopp who sits on his keyboard during important calls. Builds mechanical keyboards to “improve his typing speed.” The cat types faster.

Sarah Mitchell – Community Manager

Sarah handles reader questions, social, and the email list – basically everything that keeps the site feeling like a community rather than just a content feed. She’s been watching football since she was eight and has very strong views on the Premier League title race that she will share whether you ask or not. Tests coffee shops with the methodical rigour of a professional critic and the budget of someone who works at a football predictions site. Bakes excellent sourdough. Once turned down a work trip to Milan because it clashed with a Watford match. We’ve stopped questioning it.

Daniel Cooper – Data Analyst

Daniel keeps the databases running – form tables, head-to-head records, home and away splits across 50+ leagues. He came from a sports data role at a betting exchange, which means he knows exactly how the other side uses these numbers. Cycles long distances at weekends and cooks pasta with the intensity of someone who has strong opinions about which shape goes with which sauce. Has a growing vinyl collection that is definitely getting out of hand. Will tell you, unprompted, why possession statistics are largely meaningless – and he’s not entirely wrong, which makes it worse.

Emily Richards – Social Media Manager

Emily joined in 2023 and made the site’s social voice noticeably less stiff within about a week. She writes La Liga coverage – spent a year in Madrid during university and has followed Spanish football closely ever since. Shoots film photography, collects vintage scarves from clubs she’s never visited, and is on a long-running quest to find the perfect taco in every city she visits for work. Once correctly predicted four out of five weekend scorelines on pure instinct with zero analysis. We haven’t let her forget it, and more importantly, neither has she.